Ambition's Sales Influencer series brings you insights and anecdotes from the best minds in sales. 

This month, I sat down with Matt Green, the CRO at Sales Assembly — the first and only fully dedicated resource and peer community for sales leaders from leading tech/SaaS companies.

Over the course of his career, Matt has led sales and operations for hyper-growth, venture-backed tech companies, and he's overseen personnel management and strategic planning in multiple markets across the U.S. 

Matt gave us his take on sales culture, including:

  • how to know whether you've got a healthy sales culture.

  • how a poor sales culture can impact sales performance and productivity.

  • what sales leaders can do (on a daily basis) to foster a winning sales culture.


Want to learn more about coaching in a way that builds culture? Download our free guide.

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