Sales Coaching

How can you help your reps reach their full potential? The key is consistent, scalable coaching. Find out how customizable sales coaching software can drive higher productivity and help your team achieve peak sales performance.

Sales Coaching

Nearly every business needs a stellar sales team. A sales team that excels rarely just happens, though. There are certainly plenty of naturally talented sales reps out there, but for most, some sales coaching can be beneficial. Sales leaders can use sales coaching and training software to help their sales reps perform to the best of their potential. 

Sales coaching software can enable sales team leaders to easily create structured and consistent sales coaching programs that could make sales coaching more effective. Trainers can also use sales coaching software to track the progress sales reps are making as they undergo coaching. A sales coaching and training platform can allow sales managers to automatically track their reps’ performance analytics with KPIs. Goals of all different kinds can be tracked as well, including organization-wide goals, team goals, individual goals, and more.

Sales managers can use sales coaching software to organize all sales metrics in one place, making it easier to coach sales reps on a variety of sales aspects ranging from pitching, to general skills development, and more. Implementing a sales coaching and training system could help sales teams improve their performance and close more deals. Using sales coaching software can also help sales managers develop a coaching mentality and become more effective trainers.

With access to a sales coaching platform and sales coaching metrics, team leaders can see exactly where their coaching is paying off and where it still needs improvement. An individual sales rep’s progress can be tracked and rated as well as the aggregate progress of the sales team as a whole. This allows sales managers to structure their coaching efforts in the way that will be most valuable for their team. A sales coaching platform can provide sales team leaders with the visibility into their team’s performance that they need to make strategic coaching decisions.

An Executive Analysis

How Sales Coaching Impacts Key Business Metrics

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Individual Sales Coaching

One of the advantages of software-based coaching for sales performance is that it can facilitate individual sales coaching. While sales coaching software can help sales managers structure team coaching sessions, it can also help them organize 1:1 coaching sessions. This could be a useful ability to have if there is one sales rep in particular that is struggling in a specific area. For example, the leader of a sales team could use sales coaching software’s performance tracking to determine which sales reps are making the least progress, and then schedule individual coaching sessions with them to help them catch up. 

Organizations could hire a professional sales coach with a sales coaching certification, but sales teams may be able to get the same value from sales coaching software. A sales coaching platform allows sales managers to implement consistently structured coaching programs, design custom 1:1 sessions, or some of both—whatever suits their team’s needs.

Individual sales coaching can be a useful feature for many sales leaders because it allows them to focus their coaching efforts where they are needed the most. By tracking each sales rep’s progress automatically, an online sales coaching platform can make it easy for team leaders to identify areas where additional coaching is needed and structure 1:1 coaching programs to meet that need as effectively as possible.

Sales Coaching Techniques

Some of the best sales coaching tools are digital. For example, sales coaching software is a digital tool that can make it easier for sales managers to implement the most effective sales coaching techniques. When a sales team is using effective sales techniques, they are more likely to perform well and close more deals. By implementing the best sales coaching tools, sales teams leaders can enable their sales teams to work more effectively and produce better results.

Sales coaching software can provide advantages over an offline coaching structure. With traditional sales coaching, sales managers might use strategies like asking sales team motivational questions. Sales leaders could also use an online sales coaching platform to organize their sales coaching and give it the structure it needs to be more effective. Implementing the latest sales coaching techniques allows the whole sales team to get the coaching they need in a more efficient manner.

Sales Training Modules

Sales coaching software provides sales team leaders with a variety of sales training modules that can help them coach their team as effectively as possible. Each sales team is likely in a different place, with different strengths, weaknesses, and needs. Sales coaching software can facilitate more than one sales coaching program to help sales teams develop the skills to overcome whatever challenges they face. For example, some sales teams could benefit greatly from B2B sales training programs, while a B2C sales team would likely benefit more from a different sales coaching program. 

Sales coaching software can also be used for individual sales coaching. If each member of the sales team is at a different skill level or struggling in different areas, a separate 1:1 sales coaching program can be structured around each of their individual needs.

Sales managers can also use sales coaching software to track the effectiveness of the sales training modules they are using. An online sales coaching platform shows a sales manager an overview of all coaching activities and metrics. This allows them to more easily pinpoint where their coaching is working and where it needs to be restructured. It can also provide insight into which sales reps are excelling and which need additional individual coaching. 

By reviewing the automated metrics that sales coaching software can provide, sales team leaders can make strategic, real-time decisions about whether they want to opt for a formally structured coaching program or a more tailored approach. Sales coaching software can add consistency to sales training while still allowing the flexibility for managers to design their own programs if needed. 

Whatever coaching style works best for a sales team, managers can likely use sales coaching software to facilitate it. If they aren’t yet sure what works best, sales coaching software might even be able to help them identify which sales coaching program and which techniques are most effective.

Sales Coaching Training

Effective sales coaching training often starts with understanding what problem or challenge the sales team is facing that needs to be addressed. Asking sales coaching questions can help a sales manager determine the best sales coaching activities to help their sales team overcome their particular obstacles and learn how to be better sales reps. Sales coaching software is one of the tools that can facilitate more effective sales coaching training.

Sales coaching software can also provide answers to some of the sales coaching questions a sales manager might have. By tracking sales teams’ metrics automatically, sales coaching software can make it easier for sales managers to find out exactly where their teams are succeeding and where they are struggling. Sales coaching software can track goals, sales metrics, and more to help sales managers get the clearest picture possible of the state of their sales teams, which enables them to structure their coaching efforts as effectively as possible.

Sales coaching software can benefit sales trainers as well as the sales reps receiving the training. Aside from the obvious benefit of enabling them to conduct more effective coaching sessions, sales coaching software might also help sales trainers become better coaches. Incorporating a software tool that lends structure and consistency to sales coaching efforts can help the sales managers conducting the sales coaching activities to develop a coaching mindset, which could lead to more effective coaching.

Online Sales Training

Online sales training comes with some potential benefits. Implementing digital sales coaching helps with organizing and planning sales coaching sessions. Sales coaches and sales reps can use automated email reminders to remind them to fill out check-ins before scheduled sales coaching sessions, ensuring everyone shows up prepared and ready to learn. Built-in calendar support can also help coaches and reps both keep track of when coaching sessions are scheduled.

Conducting sales coaching online can also provide sales trainers with the analytics tools necessary for tracking sales reps’ progress. Team leaders can stay automatically informed about their teams’ sales coaching statistics and whether or not they are improving based on the coaching given. This might make it easier and faster for a sales manager to adjust their coaching strategy if the current one is not working.

Sales Training Companies

There are some noticeable benefits of sales coaching conducted using third party software. In particular, sales training platforms that provide the option for gamification can have a unique positive impact on a sales team’s productivity. 

Ambition’s gamification software is one of the top sales training programs available. It is used by many companies to introduce an element of friendly competition into the workplace, which can inspire everyone to work more productively. Sales managers can use sales coaching services and gamification tools to motivate sales reps to reach their full potential.

Sales training companies that incorporate gamification into their sales coaching software can provide sales managers with an effective way to engage sales reps in a way that could boost overall performance. Gamification software can automatically track performance metrics and score sales reps’ productivity, which adds a competitive aspect to the sales coaching process and encourages everyone to stay focused and motivated.

Ambition by the Numbers

See How We Stack Up

lift to a rep's sales activity year-over-year
7 hours
of high-value time back to managers week-over-week
improvement to rep retention over three years
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